Strategic Communications

Shane Kinkennon helps senior teams craft and deliver messages and narratives to favorably influence staffs, boards, policymakers, other stakeholders, and more.

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I spent the first 20 years of my career as a public affairs professional in Washington, DC, providing communications counsel and support to trade associations, Fortune 500 companies, and issue-based coalitions. 

I am a career communications strategist and campaign manager. Over the years I worked with clients as diverse as execs at Fortune 100 companies, a bipartisan 3rd-party presidential campaign, the global leadership of a mainline Protestant denomination, and respected family foundations investing in systems change for the public good.

Let me help your team:

  • Conduct Audits. Equip you to truly see the signals your business is sending into the marketplace across its entire universe of touch points.

  • Prioritize Audiences. Determine which stakeholders are most crucial to what your organization seeks to achieve.

  • Craft Messages. Develop or refine message strategy by audience on a complex topic or issue.

  • Develop Plans. Determine what mix of communications methods, messages and media, in what sequence, will actually move the dial on your issue.

  • “When it comes to driving complex communications projects and campaigns, I’d put Shane’s skills up against anyone’s. I’m a very big fan.”

    — Mike McCurry, former White House Press Secretary

  • “I’ve relied on Shane again and again to figure out marketing communications in murky waters. He has an amazing ability to operationalize a complex strategy inside an organization, making all the pieces and people fall neatly in line. It’s first rate.”

    — Dave Bornmann, Chief Marketing Officer, Association Analytics

  • “Shane is a consummate professional, impeccably organized and a fantastic strategist. I can scarcely think of a marketing or communications person I’ve enjoyed working with more, or who I would more enthusiastically recommend.”

    — Susan Finn, Ph.D., R.D., L.D., F.A.D.A., former President, American Dietetic Association Foundation

  • “Shane is an outstanding all-around marketing communications pro, and he’s got client service down to an art form. I jump at any opportunity to work with him.”

    — Julia Payne, (former) VP of Communications, Washington Football Team

  • “I’ve watched Shane align online and other campaigns with broader communications strategies for Fortune 500 companies, and generate results. He makes it look easy, and he’s a pleasure to work with.”

    — Arvind Rajan, Cofounder and Chairman, Cricket Health, and former VP of New Markets, LinkedIn